Go Global-ers on the world map: three portfolio brands cross borders in 2026

The thesis Go Global Holdings has argued for years — that Vietnamese brands with clean unit economics and transferable operating systems can franchise internationally, not just domestically — is now visible in signed, opened, operating stores.

In the first half of 2026, three brands connected to the Go Global ecosystem crossed borders through master franchise structures rather than self-operation. Three O'Clock, the Ho Chi Minh City 24-hour café chain, entered India with FranGlobal and opened in Jakarta, Indonesia. HappiTea, Phúc Tea's international brand, opened its first stores in Hyderabad, India and now reports 160+ outlets across Vietnam, the Philippines and India. Care With Love, Vietnam's leading mother-and-baby care system, continues to expand its franchise footprint after serving more than 191,000 mothers and babies.

Founder and chair Nguyễn Phi Vân — an entrepreneur, angel investor and author whose operating experience spans the launch of 70+ markets worldwide — has consistently framed franchising as the fastest yet most sustainable route for Southeast Asian brands to scale globally. The 2026 deal flow suggests the framework is now producing repeatable results rather than one-off experiments.

For founders watching, the common thread is method over luck: each brand protected a signature product, entered through a qualified local partner, and treated its documentation and unit economics as export assets. That is precisely the discipline the Go Global accelerator is built to install.

Sources: Go Global Holdings; World Coffee Portal; VietnamPlus; Business Standard; Inside Retail Asia; Care With Love.