Insights & analysis

Deep dives on franchising & going global

Long-form analysis from the Go Global research desk — market trends, playbooks, and lessons from brands crossing borders.

Market AnalysisJul 14, 2026 · 9 min read

The global franchise industry in 2026: steady engines, shifting map

845,000 US establishments, nearly $1 trillion in output, and a center of gravity drifting toward Asia — what the 2026 numbers say about where franchising is heading.

Vietnam's F&B franchises are quietly going regional — here's the playbook

Market Analysis

Jul 13, 2026 · 9 min read

Vietnam's F&B franchises are quietly going regional — here's the playbook

From bubble tea to phở, a new generation of Vietnamese F&B brands is crossing borders through franchising. What separates the ones that scale from the ones that stall?

Tariffs, tight credit, wage pressure — and franchising still grows. Here's why

Macro & Strategy

Jul 13, 2026 · 10 min read

Tariffs, tight credit, wage pressure — and franchising still grows. Here's why

Every macro headwind of the mid-2020s hits franchising directly. Yet the industry is accelerating, not shrinking. The reasons are structural — and they explain the next decade.

The state of AI in franchising: scale finally has a superpower

Technology & AI

Jul 12, 2026 · 10 min read

The state of AI in franchising: scale finally has a superpower

88% of organizations now use AI, but only a sliver capture real value. Franchise systems — hundreds of identical units running one playbook — may be the format best built to close that gap.

Asia-Pacific is becoming franchising's center of gravity

Market Analysis

Jul 11, 2026 · 9 min read

Asia-Pacific is becoming franchising's center of gravity

A $36 trillion consumer market by 2035, 700 million Southeast Asian consumers, and India compounding at 25% — the forces pulling the franchise industry eastward.

Vietnam's franchise market has become a two-way street

Market Analysis

Jul 10, 2026 · 9 min read

Vietnam's franchise market has become a two-way street

310+ foreign brands registered inbound, a $27 billion F&B market — and, for the first time, a credible generation of Vietnamese brands franchising outward.