Vietnam's Biggest Franchise Show, VIFS 2026, Returns to Ho Chi Minh City October 29-31
Vietnam International Franchise Show (VIFS) 2026 — organised by Korea's COEX and billed as the country's biggest and only dedicated franchise exhibition — returns to the Saigon Exhibition & Convention Center (SECC) in Ho Chi Minh City from October 29 to 31, 2026. The show pairs a Franchise zone covering food and beverage, beauty and healthcare, fashion, retail and wholesale, education and training, and start-up concepts with a parallel Retail Tech zone covering retail equipment, store fit-out, retail services and e-commerce; admission is free with online registration.
The event has a decade-plus track record in Vietnam. Its most recently reported edition drew 235 exhibitors and more than 19,000 visitors across roughly 4,400 square metres of floor space — figures that place VIFS well below Singapore's FLAsia or the Philippines' franchise show in raw scale, but that keep it the clearest single venue for meeting Vietnam-focused franchise brands and investors in one place.
Among this year's confirmed exhibitors is World Franchise Associates (WFA), which plans to bring a slate of client brands to the show specifically to recruit master franchisees and area developers for the Vietnamese market — a reminder that VIFS functions as much as a deal-sourcing floor for inbound franchisors as a browsing trip for local entrepreneurs.
For Vietnamese and wider Southeast Asian brand owners, VIFS is also a rare home-market chance to study how international franchisors pitch, price and structure their Vietnam entry — intelligence that is just as useful for a brand planning its own outbound expansion as for one shopping for an inbound franchise to open locally.
