Singapore's FLAsia 2026 Draws 250+ Brands and a Vietnam Pavilion to Marina Bay Sands

Franchising & Licensing Asia (FLAsia) 2026 ran August 13-15 at Marina Bay Sands Expo and Convention Centre, marking the 21st edition of the show and the first held under new organizer MP Singapore. Organizers reported more than 250 international franchise and licensable brands, over 150 exhibitors and an expected 7,000-plus attendees across the three days.

Nine countries ran dedicated pavilions at the event, including Australia, Indonesia, Japan, Singapore, South Korea, Spain, Thailand, the United Kingdom and Vietnam, giving brands from each market a shared venue for partner meetings. The show opened under guest of honour Low Yen Ling, Senior Minister of State for the Ministry of Trade and Industry and the Ministry of Culture, Community and Youth.

At the opening ceremony, the Franchising and Licensing Association (Singapore) signed memoranda of understanding with Nanyang Polytechnic, the Singapore Retailers Association and the Design Business Chamber Singapore, formalizing plans for internship placements, speaking opportunities, case-study development and training courses for the local franchise workforce.

The scale and the training partnerships together reinforce Singapore's push to position itself as Asia's franchise and licensing hub — a role that matters directly to Southeast Asian brands using master franchise structures to expand into or out of the region.